Discover how to craft the perfect intro process that (almost) guarantees a prospective student will become a lifelong member.

Even better… you could have it all set up within just a few days of joining the course.

Dear BJJ Instructor,

If you want to (almost) guarantee everyone who tries one of your classes joins… then this is going to be the most important message you read all day. Here’s why…

One of the biggest problems most BJJ instructors face is turning prospective students into paying members and beyond. The last time I looked the industry average was less than 50%!

If you’re anything like me, you hate asking people for money or feeling “salesy” and you hate it when people try to use sales tactics on you too.

Craft an amazing experience

However, it there is a way you can get a sign up rate of 70+% sign up rate with out sounding like a used car salesman. All you need to do is craft an amazing intro experience for prospective students, and they’ll bite your hand off to join your gym.

How do I know? Over the past few years, we’ve developed a process that creates an incredible intro experience for potential members and consistently gives us over a 70+% sign-up rate.

Forget low-cost offers or cheesy sales tactics

We don’t do it with any cheesy sales tactics or lost low-cost offers, just a step-by-step process that demonstrates the value of training with us and guides the prospective student from walking through the door to a new member.

Even better, if you do it just right, that intro experience will make it far more likely they’ll become a lifelong member.

The best thing is that anyone can learn it and get the same results because it’s a system. 

That’s what we did when we employed someone to manage our academy. Within a couple of trial sessions, she had the process down and working at the same level as us.

And I want to help you get the same results.

Before we get into that, you might be wondering who we are and why you might want to listen to us…

Why should you listen to us?

My name is Tom Barlow and along with my wife and fellow world champion, Chelsea Leah, we run Escapology BJJ. Both Chels and I are seasoned competitors and have fought at the highest level of BJJ competition.

Tom and Chels

I’m a 3x No Gi World Champion, European Champion, ADCC Finalist, and Polaris veteran. You may have also heard my voice without realising it, as I’m one of the commentators for Polaris.

Chelsea has won the worlds as Brown belt, medalled at every major championship as a Black Belt, and competed on Metamoris, Polaris, Fight to Win Pro, and Five Super League.

On top of that, and more relevant to you, we’ve been a full-time martial arts instructors for most our adult lives.

In that time, we’ve been part of some of the most successful academies in the world and seen what works and what doesn’t. And prior to opening a school with Chels, I’d grown academies to 200, 300, and even 400 members.

Over 150 students in less than a year…

Due to our skills as instructors and expertise in running martial arts schools, when we opened our school in 2018, we grew to 150+ members in under a year, and over 250 within a year of reopening after the pandemic. 

The reason we don’t have a larger student base is that most of our classes are at capacity (we even have waiting lists of people looking to join). We refuse to sacrifice the quality of our training environment.

A big part of our success is due to the way how we introduce new students to our academy. We craft an experience that makes them want to become full members from the moment they request a trial. 

And I want to share this process with you now.

Introducing The Perfect Intro Process Workshop

The Perfect Intro Process is an online course that will guide you through the intro process we use at our academy that converts 70-80% of prospective students to life long members. During the course, you’ll discover exactly how we create this experience. You’ll learn:

  • Understanding your target market and how to attract the type of students you want.
  • Pre-intro tactics that set the tone and improve intro attendance rate.
  • Creating an offer that makes enrolling and conversion to full member easy.
  • Crafting your intro process to (almost) guarantee the sign-up.
  • Why low-cost offers could be hurting your growth.
  • How to “sell” your memberships without being salesy.
  • The grow slow philosophy for long term success.
  • Post intro follow-up and why it’s essential to retention.

And a lot more… we’ll be laying out our entire process for you, showing you why it works, and how you can do the same in your academy.

Ultimately, the system comes down to one core idea… experience.

We want prospective members to experience the quality of our classes… we want prospective members to experience how BJJ will benefit their lives… we want prospective members to experience what it’s like to be part of our community… we want prospective members to experience why we’re completely different to every other gym out there.

By doing this, the choice to join our academy is easy. And rather than a prospective student asking, “Can I afford it?” they ask, “Can I afford not to do it?”

How much does it cost?

So you’re probably wondering how much does all this cost. As I said before, I’ve been a professional instructor for over 20 years. In that time, I’ve spent tens of thousands on my education.

I’ve attended similar workshops that cost me $997, $1997, and even £5000. However, you won’t have to invest anything close to that. Until 31st July 2023, you can attend the workshop for only:

£299

(Offer Ends Soon…)

If you only sign up one extra student at that price, it’ll be well worth the investment. Please be aware the 50% launch discount ends at midnight on 31st July 2023.

More than just the workshop

Chels and I are committed to helping you grow your school and improve your intro process. We want to ensure you get the most out of the information we cover.

So we’re including some extra resources that’ll guarantee you have everything you need to improve your sign-up rate.

Perfect Intro Process eBook

First up, you’ll get the Perfect Intro Process eBook. This 60+ page covers everything we’ll discuss in the course, plus worksheets that will guide you through adding the process to your school.

Perfect Intro Process Follow Up Email Course

Secondly, after the workshop, you’ll receive a follow-up email course that will workshop to reinforce the key topics we cover and help you set up a successful intro process in your school.

Perfect Intro Process Webinar

Finally, to make sure you have everything in place and ready to go, we’re going to hold a live Q&A session. You’ll be able to ask us any questions you may have and we’ll be able work you through your sticking points. (Date tbc)

Our Guarantee

I know how valuable this workshop will be and its impact on your school. But I understand you may be a little unsure, so we’re offering this guarantee.

If by the lunch break of the workshop, you feel you’ve not learnt anything that can help you enrol more students, find me, and I’ll give you a full refund right then and there. Fair enough?

Ready to grow your school?

If you’re ready to increase your sign-up rate and grow your school, you have two choices…

You can either keep doing what you’re doing and experimenting with different methods to get better results, OR you can learn a proven system that consistently gets over a 70% sign up rate.

Option two is by far the fastest and more effective. That’s exactly what you’ll get when you attend the Perfect Intro Process workshop. 

Here’s what happens next…

Here’s what happens when you click the button below and get your place.

  1. You’ll be taken to a 100% secure checkout page where we accept all major credit cards or PayPal.
  2. You’ll be redirected to a thank you page the moment after you enter your payment details and click buy now.
  3. You’ll receive a confirmation email and receipt from us.
  4. You’ll get a series of pre-workshop emails to help you prepare for the workshop and ensure you get the most out of your time with us.

Are you ready to start enrolling more students? Click the button below and join the workshop for only £299:

 


Frequently Asked Questions:

How long do I get access for? 

You get access to our Perfect Intro Course and recordings for life. If you ever forget your account info, send an email to admin@escapologybjj.com and we’ll be happy to help.

When will the course be ready?

We will start uploading the course from the 1st August 2023 and you will have all the info by the end of August. Hopefully, by doing this, it won’t overwhelm you with info and you can actually put everything we discuss into place.

What If the course isn’t right for me? 

We want you to be 100% satisfied with the course. So let us know within 30 days and we’ll give you a full refund.

How much is the course in my local currency? 

Please click HERE to visit a currency converter. Enter the course price in British Pounds and calculate the price in your currency

What payment methods do you accept?

You can pay with PayPal or using a credit or debit card. All payments are encrypted & secure!

Any other questions just send an email to admin@escapologybjj.com and we’ll be happy to help.

Description

Discover how to craft the perfect intro process that (almost) guarantees a prospective student will become a lifelong member.

Even better… you could have it all set up within just a few days of joining the course.

Dear BJJ Instructor,

If you want to (almost) guarantee everyone who tries one of your classes joins… then this is going to be the most important message you read all day. Here’s why…

One of the biggest problems most BJJ instructors face is turning prospective students into paying members and beyond. The last time I looked the industry average was less than 50%!

If you’re anything like me, you hate asking people for money or feeling “salesy” and you hate it when people try to use sales tactics on you too.

Craft an amazing experience

However, it there is a way you can get a sign up rate of 70+% sign up rate with out sounding like a used car salesman. All you need to do is craft an amazing intro experience for prospective students, and they’ll bite your hand off to join your gym.

How do I know? Over the past few years, we’ve developed a process that creates an incredible intro experience for potential members and consistently gives us over a 70+% sign-up rate.

Forget low-cost offers or cheesy sales tactics

We don’t do it with any cheesy sales tactics or lost low-cost offers, just a step-by-step process that demonstrates the value of training with us and guides the prospective student from walking through the door to a new member.

Even better, if you do it just right, that intro experience will make it far more likely they’ll become a lifelong member.

The best thing is that anyone can learn it and get the same results because it’s a system. 

That’s what we did when we employed someone to manage our academy. Within a couple of trial sessions, she had the process down and working at the same level as us.

And I want to help you get the same results.

Before we get into that, you might be wondering who we are and why you might want to listen to us…

Why should you listen to us?

My name is Tom Barlow and along with my wife and fellow world champion, Chelsea Leah, we run Escapology BJJ. Both Chels and I are seasoned competitors and have fought at the highest level of BJJ competition.

Tom and Chels

I’m a 3x No Gi World Champion, European Champion, ADCC Finalist, and Polaris veteran. You may have also heard my voice without realising it, as I’m one of the commentators for Polaris.

Chelsea has won the worlds as Brown belt, medalled at every major championship as a Black Belt, and competed on Metamoris, Polaris, Fight to Win Pro, and Five Super League.

On top of that, and more relevant to you, we’ve been a full-time martial arts instructors for most our adult lives.

In that time, we’ve been part of some of the most successful academies in the world and seen what works and what doesn’t. And prior to opening a school with Chels, I’d grown academies to 200, 300, and even 400 members.

Over 150 students in less than a year…

Due to our skills as instructors and expertise in running martial arts schools, when we opened our school in 2018, we grew to 150+ members in under a year, and over 250 within a year of reopening after the pandemic. 

The reason we don’t have a larger student base is that most of our classes are at capacity (we even have waiting lists of people looking to join). We refuse to sacrifice the quality of our training environment.

A big part of our success is due to the way how we introduce new students to our academy. We craft an experience that makes them want to become full members from the moment they request a trial. 

And I want to share this process with you now.

Introducing The Perfect Intro Process Workshop

The Perfect Intro Process is an online course that will guide you through the intro process we use at our academy that converts 70-80% of prospective students to life long members. During the course, you’ll discover exactly how we create this experience. You’ll learn:

  • Understanding your target market and how to attract the type of students you want.
  • Pre-intro tactics that set the tone and improve intro attendance rate.
  • Creating an offer that makes enrolling and conversion to full member easy.
  • Crafting your intro process to (almost) guarantee the sign-up.
  • Why low-cost offers could be hurting your growth.
  • How to “sell” your memberships without being salesy.
  • The grow slow philosophy for long term success.
  • Post intro follow-up and why it’s essential to retention.

And a lot more… we’ll be laying out our entire process for you, showing you why it works, and how you can do the same in your academy.

Ultimately, the system comes down to one core idea… experience.

We want prospective members to experience the quality of our classes… we want prospective members to experience how BJJ will benefit their lives… we want prospective members to experience what it’s like to be part of our community… we want prospective members to experience why we’re completely different to every other gym out there.

By doing this, the choice to join our academy is easy. And rather than a prospective student asking, “Can I afford it?” they ask, “Can I afford not to do it?”

How much does it cost?

So you’re probably wondering how much does all this cost. As I said before, I’ve been a professional instructor for over 20 years. In that time, I’ve spent tens of thousands on my education.

I’ve attended similar workshops that cost me $997, $1997, and even £5000. However, you won’t have to invest anything close to that. Until 31st July 2023, you can attend the workshop for only:

£299

(Offer Ends Soon…)

If you only sign up one extra student at that price, it’ll be well worth the investment. Please be aware the 50% launch discount ends at midnight on 31st July 2023.

More than just the workshop

Chels and I are committed to helping you grow your school and improve your intro process. We want to ensure you get the most out of the information we cover.

So we’re including some extra resources that’ll guarantee you have everything you need to improve your sign-up rate.

Perfect Intro Process eBook

First up, you’ll get the Perfect Intro Process eBook. This 60+ page covers everything we’ll discuss in the course, plus worksheets that will guide you through adding the process to your school.

Perfect Intro Process Follow Up Email Course

Secondly, after the workshop, you’ll receive a follow-up email course that will workshop to reinforce the key topics we cover and help you set up a successful intro process in your school.

Perfect Intro Process Webinar

Finally, to make sure you have everything in place and ready to go, we’re going to hold a live Q&A session. You’ll be able to ask us any questions you may have and we’ll be able work you through your sticking points. (Date tbc)

Our Guarantee

I know how valuable this workshop will be and its impact on your school. But I understand you may be a little unsure, so we’re offering this guarantee.

If by the lunch break of the workshop, you feel you’ve not learnt anything that can help you enrol more students, find me, and I’ll give you a full refund right then and there. Fair enough?

Ready to grow your school?

If you’re ready to increase your sign-up rate and grow your school, you have two choices…

You can either keep doing what you’re doing and experimenting with different methods to get better results, OR you can learn a proven system that consistently gets over a 70% sign up rate.

Option two is by far the fastest and more effective. That’s exactly what you’ll get when you attend the Perfect Intro Process workshop. 

Here’s what happens next…

Here’s what happens when you click the button below and get your place.

  1. You’ll be taken to a 100% secure checkout page where we accept all major credit cards or PayPal.
  2. You’ll be redirected to a thank you page the moment after you enter your payment details and click buy now.
  3. You’ll receive a confirmation email and receipt from us.
  4. You’ll get a series of pre-workshop emails to help you prepare for the workshop and ensure you get the most out of your time with us.

Are you ready to start enrolling more students? Click the button below and join the workshop for only £299:

 


Frequently Asked Questions:

How long do I get access for? 

You get access to our Perfect Intro Course and recordings for life. If you ever forget your account info, send an email to admin@escapologybjj.com and we’ll be happy to help.

When will the course be ready?

We will start uploading the course from the 1st August 2023 and you will have all the info by the end of August. Hopefully, by doing this, it won’t overwhelm you with info and you can actually put everything we discuss into place.

What If the course isn’t right for me? 

We want you to be 100% satisfied with the course. So let us know within 30 days and we’ll give you a full refund.

How much is the course in my local currency? 

Please click HERE to visit a currency converter. Enter the course price in British Pounds and calculate the price in your currency

What payment methods do you accept?

You can pay with PayPal or using a credit or debit card. All payments are encrypted & secure!

Any other questions just send an email to admin@escapologybjj.com and we’ll be happy to help.