In this video, we’re going to talk about one of the most exciting topics in the BJJ business world… capacity!!! I know, I can feel your excitement radiating through the screen. But understanding you capacity gives you some crucial information about your academy. For example, your capacity can inform you about how big you can […]
If you set it up correctly, your website can become a 24/7 salesman that promotes your school, collects leads, and even generates you new customers. However, if you set it your website up poorly, it will do little more than take up web space and it can actually hinder your growth. In this video, I […]
If you go on any social media platform, you’re probably inundated with ads from marketers offering to help you get “100 new leads this month”. However, not all those leads are going to immediately turn into students. If you don’t have a system in place reengaged those leads at every step of the journey, you’re […]
One of the most common questions Chels and I get asked is how do you a successful women’s programme. To give you some insight into our school. Our women’s programme grew by 43% last year and currently around 30% of our student population is female. Last week, we had an advanced class with 23 people […]
Most BJJ schools only focus their marketing on the people who are ready to join, right now. However, this is the easiest group to target, but it is by far the smallest segment of the market. To generate a consistent flow of prospective new members, we need to cast our net a lot wider and […]
One of the biggest fears new students have when they start classes is looking foolish. However, there is a really easy way to overcoming this roadblock, help new students feel instantly part of your gym, and in, turn improve your sign up rate. This is one of those things, you’ll kick yourself for not doing […]
Emails are one of the best tools in your marketing arsenal for relationship building and increase conversions. The problem is a lot of people struggle to write emails that are engaging and get a result. In this video, Tom shows you his process for writing an email from idea to goal, and writes and email […]
Curriculums are essential for the long term health of your school. They provide a reliable way for you to ensure all your students are learning appropriate material and can allow you to delegate classes to other instructors. In this video, Tom and Chelsea discuss the process that goes into creating one of their curriculums and […]
As school owner is it’s to get overwhelmed by all the tasks you have to do and get stuck focusing on the day to day running of your school rather than helping it grow. However, the difference between growth and stagnation can be as little as accomplishing a few critical tasks per week. The 3×5 […]
You’ve probably heard somewhere along your academy owning journey that “Content is king!” And it’s very true, consistent high quality content can be a game changer for the growth and long -term success of your academy. However, creating content can feel overwhelming. There are so many channels to cover from email to social media, long […]
In this video, Tom discusses one of the most common mistakes new or small gym owners make and how fixing it doubled one instructors business with no extra effort. This tactic won’t apply to everyone, but some of the topics discussed (like how to set your pricing) will. Here’s a little of what you’ll learn: […]
This might be one of the most important videos, I’ve every recorded. No matter how hard you try, accidents will happen in your classes. Some accidents might require an ice pack and some basic first aid. Others can be truly life altering for everyone involved and have serious repercussions. To minimise accidents from happening and […]
No matter where you are in the world, you’re going to have seasonal variations in your BJJ classes. In the U.K., January, February, September, and October are boom times for you Brazilian Jiu Jitsu academy. While things quiet down in July, August, and December. In those quieter times, a lot of BJJ instructors go into […]
The process of introducing prospective member to your academy and their first session is a crucial moment in the growth and success in your academy. If you do this process correctly, you can easily sign up 60-70% of prospective members on their first session, and it can have a big impact on attrition (number of […]
In this video, I’m joined by Neil Williams, chairman of the UKBJJA and BJJ Black Belt. This discussion is all best practices and minimum standards for BJJ gyms and why they’re so important.
One of the most important parts of growing a successful kids Jiu Jitsu programme is keeping your students training a long time. This is often something instructors struggle with and often only manage to keep kids training a few months. Phil Payne’s kids programme is different. He consistently maintains a ~3% attrition rate and keeps […]
You’ll often hear that email marketing is dead. This is totally wrong. Email is one of the main forms of communication across the globe. Every single day 347,000,000,000 emails are sent (269 million of those in the UK alone. The reason people say email is dead, is usually because they SUCK at email. A well […]
Your academies culture is the reason people join and the reason people stay with you long term. As a result, it’s important you protect your culture like a fragile little egg. One of the easiest ways to do this is by creating a visible set of rules that promote your training environment at let everyone […]
Black Friday is one of the biggest shopping days of the year. As everyone and their mother is running a Black Friday special, it’s tempting to NOT run an offer and avoid getting caught up in the noise. However, there is a really good reason to do something special for Black Friday… people are in […]
To get a steady, consistent flow of new members into your academy, you need a marketing ecosystem that contains many different channels. To help you understand this approach marketing your BJJ school, I sat down with one of the U.K. top martial arts marketing experts, Matthew Chapman. During our conversation, we discuss the difference between […]
Running a Brazilian Jiu-Jitsu school is no small task. Between teaching, managing students, and handling the business side of things, it can feel overwhelming. That’s why systemisation becomes key if you want to achieve more with less stress. Systemisation helps you create a smooth, efficient operation that allows you to focus on the areas you […]
Generating a lead on Facebook used to cost next to nothing. All you had to do was pop up an ad, attach an opt-in page, and you were away. Unfortunately, those days are gone. It’s become harder and harder and more costly to generate a qualified leads on Facebook. However, with a little ingenuity and […]
Understanding cash flow is an essential part of you business. Our goal as business owner is to always ensure we have a positive cash flow (ie more money coming in than going out). This will allow us to pay all our bills on time, but also plan for the future effectively and make unexpected bill […]
Most instructors chronically under charge for their memberships when they open their doors to their schools. Typically, this is done because they don’t have confidence they’ll be able to make their academy work AND they want to get a bunch of people in as fast as possible to cover their costs. The problem is that […]
In this video, I discusses a method we regularly use to create our own merchandise without tying up any of our cash. It’s a method you probably have heard of called ‘pre-orders’. A pre-order essentially allows you to sell a product before you have to make it. I’m going to show you how we did […]
One of the simplest ways to grow your academy is to do more of what works and less of what doesn’t. To do this at the start of each year, I go through a 10 part checklist which helps us stay on track and keeps us moving towards our goals no matter what’s happening in […]
This video will give you an overview of our trial process and the ten key parts that (almost) guarantee a trial student joins your academy. Here’s a little of what you’ll learn:
One of the simplest ways to grow your academy is to do more of what works and less of what doesn’t. To do this at the start of each year, I go through a 10 part checklist which helps us stay on track and keeps us moving towards our goals no matter what’s happening in […]
At the start of September, Chels and I spent a week basking in the sunshine, swimming with the sharks, on a five star resort in the Maldives. It was literally an island paradise. While we were there, I noticed a few things that made the experience special and maximise your time with them. These are […]
One of the main jobs of an academy owner is to generate a consistent flow of new people who are interested in your classes. There are many ways to do this both paid and free. The most time efficient ways of lead generate are the ones that you can set and forget. In this video, […]
In this video, Tom and Chelsea discuss the criteria they use to assess students for their next belt in BJJ. Here’s what’s covered in the video: 00:01 – Introduction 01:11 – The Person 11:32 – The Pillars 20:02 – The Technical Skills 21:30 – Live Applications 28:51 – Additional Criteria 30:33 – Promoting Instructors 32:37 […]
In this video, Tom discusses the 4 most important numbers in your school and why you absolutely positively have to understand them… Link to spreadsheet: Enrolment Tracker
