Improve Your Trial Show Up Rate
In this short video, Tom outlines a simple tactic that will help improve the number of people who attend their trials / first sessions at your academy.
Effective Low Cost Ads Strategy
Wouldn’t it be great if you could only show your ads to people who’ve already shown an interest in what you have to offer? Well, you can… all it requires is a combination of a specific custom audience and retargeting ads via the Facebook / Instagram platform. Even better, this strategy is low cost and […]
Session #3: Content
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AES – New Member Welcome Sequence
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Fighting Games For Kids Vol.1
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6 Figure Foundations Checklist
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JustRoll Case Study Group Session #1
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The Equation For Success
How do you know if what you’re doing is working? Or if it’s working, how could youimprove it? Well, there’s a simple equation you can use in all parts of your academy to see what’sworking and what’s not. In the video below, Tom breaks down this equation and how it applies to every part of […]
Content Creation For Time-Strapped Instructors
You’ve probably heard somewhere along your academy owning journey that “Content is king!” And it’s very true, consistent high quality content can be a game changer for the growth and long -term success of your academy. However, creating content can feel overwhelming. There are so many channels to cover from email to social media, long […]
AES – New Lead Welcome Sequence
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Six Things I Learnt While On A Desert Island
At the start of September, Chels and I spent a week basking in the sunshine, swimming with the sharks, on a five star resort in the Maldives. It was literally an island paradise. While we were there, I noticed a few things that made the experience special and maximise your time with them. These are […]
Complete Your Profile
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Your 24/7 Salesman
If you set it up correctly, your website can become a 24/7 salesman that promotes your school, collects leads, and even generates you new customers. However, if you set it your website up poorly, it will do little more than take up web space and it can actually hinder your growth. In this video, I […]
15 Steps To 150 Students
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Session #4: Websites
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How To Build A Successful Women’s Programme
One of the most common questions Chels and I get asked is how do you a successful women’s programme. To give you some insight into our school. Our women’s programme grew by 43% last year and currently around 30% of our student population is female. Last week, we had an advanced class with 23 people […]
Sales Without Selling – Problem & Possibility
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Set Up Your Wallet
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Increase Your Sign Up Rate
One of the biggest fears new students have when they start classes is looking foolish. However, there is a really easy way to overcoming this roadblock, help new students feel instantly part of your gym, and in, turn improve your sign up rate. This is one of those things, you’ll kick yourself for not doing […]
Are you sitting on ££££
If you go on any social media platform, you’re probably inundated with ads from marketers offering to help you get “100 new leads this month”. However, not all those leads are going to immediately turn into students. If you don’t have a system in place reengaged those leads at every step of the journey, you’re […]
Session #5: Retargeting
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Copy of How To Teach Tiny Humans – Final Thoughts
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Sales Without Selling – Priniciples
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Add Your Staff
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How We Create A Curriculum
Curriculums are essential for the long term health of your school. They provide a reliable way for you to ensure all your students are learning appropriate material and can allow you to delegate classes to other instructors. In this video, Tom and Chelsea discuss the process that goes into creating one of their curriculums and […]
Write-a-long: How To Write An Email In 15 Minutes
Emails are one of the best tools in your marketing arsenal for relationship building and increase conversions. The problem is a lot of people struggle to write emails that are engaging and get a result. In this video, Tom shows you his process for writing an email from idea to goal, and writes and email […]
Smash The Summer Slump
No matter where you are in the world, you’re going to have seasonal variations in your BJJ classes. In the U.K., January, February, September, and October are boom times for you Brazilian Jiu Jitsu academy. While things quiet down in July, August, and December. In those quieter times, a lot of BJJ instructors go into […]
Coaching For Retention
One of the most important parts of growing a successful kids Jiu Jitsu programme is keeping your students training a long time. This is often something instructors struggle with and often only manage to keep kids training a few months. Phil Payne’s kids programme is different. He consistently maintains a ~3% attrition rate and keeps […]
Disguised Repetition Masterclass
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Sales Without Selling – Where To Start
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Phone System Setup
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How To Break Out Of The Daily Grind
As school owner is it’s to get overwhelmed by all the tasks you have to do and get stuck focusing on the day to day running of your school rather than helping it grow. However, the difference between growth and stagnation can be as little as accomplishing a few critical tasks per week. The 3×5 […]